What i can do

for you or your business.

Marketing

Since pivoting to the business side of journalism, I’ve learned a whole lot about marketing a news product to audiences.

Audience Development AND ENGAGEMENT

At The Philadelphia Inquirer, I focus on growing our overall audience through brand communication, content promotion initiatives, and building strategies for a diverse range of Inquirer products including apps, alerts, newsletters, social media, live events, and special editorial projects. My goal is to drive new readership and strengthen the relationship between The Inquirer and its readers. Gotta keep them coming back, you know what I mean?

Content Strategy and Distribution

Collaborating closely with Editorial and Product teams, I drive content development, promotion, and distribution strategies. I ensure we produce content that caters to the needs of our various audiences and deliver it in ways that maximize reach and engagement. For example, I co-led the project to get The Inquirer on Apple News+ in an effort to reach new audiences.

Email Marketing and Newsletter Optimization

I lead the strategy for accelerating the growth of our email database through newsletter promotion. I will talk your ear off about my average cost per lead in paid media lead gen campaigns. Working with our newsletter strategy team, I help optimize and strengthen our newsletter portfolio to engage and retain our readers.

Digital Marketing Initiatives

I manage digital marketing initiatives, including SEM and paid social campaigns, for traffic, brand awareness and lead generation. I execute and track campaigns in Google, Meta, Twitter, TikTok, LinkedIn, Pinterest and Reddit to achieve our goals, and do a cartwheel when I get a low CPC win.

Strategic Planning and Analytics

I prepare and present strategic plans to senior stakeholders across sales, editorial, product, analytics, and executive leadership teams. (This is a fancy way of saying I know my way around a strategy slide deck.)

Team Leadership and Development

I lead a talented audience development team, mentoring and managing them to meet goals on time and on budget. By converting business plans into executable, cross-platform campaigns, I ensure that our audience development efforts are effective, impactful to the business — and ultimately, help us become more sustainable as a news business. I’ve also earned certificates in Executive Presence and Influence: Persuasive Leadership Development from The Wharton School at University of Pennsylvania and a Certificate in Leadership and Management from Temple University.

FUN DOWN THE AUDIENCE FUNNEL

Because of my constant collaboration with my marketing besties colleagues in Engagement and Loyalty and Acquisition, I am pretty familiar with retention and acquisition strategies and tactics as well.

 
 

Editorial

Use my experience as an editor to create or edit content and strategize ways to organically share it across several channels.

Audience DEVELOPMENT AND ENGAGEMENT

As the Director of Audience for Chicago Tribune, I managed the audience team responsible for Tribune’s digital channels and platforms, collaborated with journalists and editors on audience-focused content, measuring performance through engagement metrics, developed retention strategies, and trained the newsroom on optimizing publishing tools to ensure our efforts were data-driven and aligned with our overall goals and mission.

Website management

Have worked in multiple content management systems and am very familiar with Wordpress and Squarespace. Well-versed in Washington Post’s Arc Publishing CMS and tool suite. Managed and maintained websites for major media brands and clients.

Email newsletters

Have experience with several email service providers, and been responsible for designing, curating and producing weekly email newsletters.

Content creation/Blogging

Blogged about everything from new mom stuff at mom.me to my love for "Hamilton," advice on dating, emoji diversity, going to music festivals pregnant and how to host a "Gilmore Girls" party over at redeyechicago.com. 

Editing

Not only do I have a deep appreciation for AP Style, but I can tell you if your copy is too long, too complicated or if you overuse commas. I have experience copy editing for publications and I am that friend you have read your email before you send it to your boss, landlord or boyfriend.

Design

A significant part of my career has focused on page design for newspapers but I've gotten the chance to design all sorts of things.

newspaper design

I started designing in Quark at age 16 and never looked back. Visual journalism has been a passion of mine for many years. Have designed both tabloid and broadsheet newspapers.

digital DESIGN

I have experience in everything from designing websites, banner ads, landing pages, website takeovers, to logos for online use.

Social DESIGN

I love designing graphics for social media usage and creating GIFs.

Product

I have experience working with newsroom Product teams, managers and owners—in addition to project management. I can file a very organized ticket in JIRA, UAT like no other and discover that bug that the QA team missed. 😬

Training

I’ve had the opportunity to train journalists and newsrooms on publishing tools, and love creating easy-to-follow training documents. I can get your grandma to expertly navigate her new Chromebook, or get anyone in your office excited about Slack shortcuts.

Social media

Professionally managed social media accounts and posted content organically for major media brands on the following platforms:

  • Twitter (refusing to call it X, sorry)

  • Instagram

  • Snapchat

  • Facebook

  • Pinterest

  • YouTube

  • Tumblr

  • Google+ (LOL)

  • Vine (R.I.P.)

  • Spotify

I can craft a tweet like no other and geek out about all things social media. I am that friend that convinced you to download TikTok or try Instagram Stories, even when you think you're too old for it. 

Photography

You'd gasp at how many photos are in my camera roll. I have taken photos casually for years but also have styled editorial photo shoots for print and online use. Bonus: Have a knack for getting a baby to smile and hold still.

 

AV stuff

I was never officially schooled in these subjects (I'm self-taught) but have always displayed an earnest curiosity and appreciation for audio visuals.

Audio

Audio-wise, I've produced, edited, guested on and even hosted a podcast. 

Video

I am able to produce, direct, shoot, and edit videos. I've also appeared on camera. 

Events / Promotions

Have experience executing promotional contests and events online and in social media from start to finish. Know how to run and help carry out successful promotional events for clients — did it for RedEye Chicago’s Big Idea Awards.

Freelancing

In my spare time I am available for special projects—anything from designing wedding invitations, to greeting cards to other graphic/digital design-y things. I do best in InDesign or Photoshop, and I know my way around basic html and css.

I'm also fluent in Spanish, living that bilingual life.